Some retailers reported expanding operations, but others reported downsizing and closures. Wal-Mart seems to also heavily shape the patterns of the fitness landscape for the entire Retail stores industry, but not as much in the Discount, Variety stores industry.
Costco is climbing out of a recessionary valley toward a promising peak in the fitness landscape for the Discount, Variety stores industry. The results from the Fitness Landscape Translation Analysis reveal the current shape of the retail industry, for the scope of this analysis includes “Big box” retailers comprising a different strategic category. The results from the Action Plan Analysis have financial implications that can increase gross profit margin to 18.4%, and operating profit margin to 9.42% by year-end 2017 (see Appendix 1).Īpplying Complexity Analysis includes conducting (a) Fitness Landscape Translation Analysis, (b) Boid Analysis, and (c) Industry Evolution Modeling. The results from the Alignment and Goals Analysis reveal the employees at Costco have the necessary skills to make the strategy work, support the strategy, maintain attitudes that align with the strategy, and have the resources needed to achieve success. Costco’s strategy to create and dominate new markets seems stagnate to ineffective, other large retailers such as Target, Wal-Mart, Sears, or Home Depot usually operate nearby.
Costco’s current Strategic Moves embody the six additional methods amongst the generic strategies to globally compete. Costco must revamp strategic efforts for business activities competing in the global marketplace, and closely align planning and strategic intent for future success. Costco pursues elements of three of the four generic strategy types (a) low cost leadership, (b) differentiation and (c) customer relationship strategy, which exposes their strategic intent thinking to attain global leadership. Costco’s current Strategy Types emerge from the original company mission and early foundations. Applying Traditional Strategic Thinking Part II includes analyzing (a) the Company Strategy Type, (b) Strategy Moves, (c) Alignment & Goals Analysis, and (d) Action Plan Analysis.
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